Three simple factors that will give you a competitive advantage and land you your next job

competitive advantageWith any project there are three factors that are going to play a role in winning your next bid. The three factors are;
1. Cost
2. Quality
3. Lead
The reason your company will be chosen over the next will be because of the upper hand you have in one of these areas.
Clients want quality prints, for a low price, in as little time as possible the problem is they won’t be able to find a single source that can supply all three. Ideally you want to have the advantage in all three areas, and that is something to always be working towards but for now I would suggest you pick the factor that is the most important for your market and concentrate on always being the go to printer for that factor.
Understanding your competition will help you in determining new market opportunities. If you can identify an area they fall short you have identifies a niche that your company can fill.