Screen Printing Operations

Our collection of videos on screen printing

Locate the Market for Screen Printing Caps

Posted by TJ

screen print capscreen print cap

Surveys indicate that caps are the 2nd or 3rd largest selling item after shirts.  Caps
can be an opportunity to increase your screen printing sales and profits.

Securing Your Screen Printing Financial Future

Posted by Roger

FinanceFinanceFrequently in the newspaper an article appears about employee theft. Small businesses are the most vulnerable. A larger risk is loss from well-intended, innocent error.

How important is this subject? Prepare to be shocked. Start by asking your employees, delivery personnel, friends and family how much out of each $1 of revenue at America’s most successful companies is profit. Out of each dollar of revenue how much is profit at UPS, Wal-Mart, Macy’s, Citibank, GM and others?

Profit Chart Quick Reference

Posted by TJ

The following chart will give you a quick look at your current or potential profits

Profit Chart Quick ReferenceProfit Chart Quick Reference

Health & Safety

Posted by TJ

SafetySafety

The health and safety of employees is the #1 priority of a business.  To meet this objective, the risks to
health and safety need to be identified and eliminated.

These risks include carpel tunnel syndrome, equipment, air quality and even the floor you
stand on.

Sales Opportunities

Posted by TJ

Sales OpportunitiesSales Opportunities

Opportunity is knocking on the door of the decorating industry.  Both
decorators and their suppliers need to look at the new ways they can expand
their sales and profits.

There are new geographical markets, new printing technology, and changes to the market
structure that will drive revenue growth.  The developments occurring
in each country compared to other countries illustrates the opportunities to
be pursued.

Target Marketing with Caps

Posted by TJ

Target MarketTarget Market
Lands End Corporate Sales embroiders business logos for orders of any size, many of which are small. NEBS, a business forms company, bought a screen printing and embroidery company to serve the same corporate market as Lands End. Uniform suppliers like Wear Guard have recently entered the same embroidered shirt market.

Making Your Printing Business Profitable

Posted by Roger

Printing ProfitPrinting ProfitWhether a decorator owns large automated equipment, or the smallest, simplest equipment, profit is made the same way. Profit is the result of profit per piece times pieces per hour.

Both screen printers and embroidery shops face the same problems. Actually, there are three problems. Address these three problems successfully, and you will make a lot of money and not care about the small costs of your business.

Many shops produce quality work. They are production oriented. This could be the shop with expensive automated equipment that is a contract decorator at low profit margins or the small shop that accepts small orders from customers who walk in the door.

The very profitable shops, by contrast,